Week 2 – Business Idea & Creating Value

Mind map of ideas and sub-topics
Draft copy of business idea for potential future marketing materials and funding applications

Patchworks

‘Patchworks’ is a potential invention as there doesn’t seem to be an organization delivering events that are both ‘educational talks come participatory workshops’ on how the arts can engender greater well-being. Using art therapies, logotherapy and neuro-arts in new ways could be an innovation of knowledge and practice.

Identified start-up business models of interest and similar businesses/potential competitors (private service-based companies, community interest companies and charities):

SET (Self Esteem Team)
The Music In You
Art 4 Healing
PoetsIN
Artis Foundation

The Music In You by Dr Jen Wills Lamacq at Strings Bar & Venue in Isle of Wight – Independent Venue Community

The following problem-solving exercise shows that ‘Patchworks’ aims to meet a need for increased and more mindful engagement in the arts:

‘Patchworks’ will aim for dual advantage: customer intimacy (content of events – encouraged reflection and creative exploration) and product leadership (a new kind of event). ‘Patchworks’ will meet participants (consumers) where they are at community and arts centres, schools, halls, studios and venues.

Peer Work

In discussing the arts funding landscape in Abu Dhabi and workshopping approaches to funding for Cristina O’ Hanlon, I shared the business model of Independent Venue Week. I suggested how this may be replicated in a visual arts context via arts residencies with emerging artists in non-studio settings. For Anna Ilishkina’s idea of an ethical fashion online platform, I suggested a blog showcasing sustainable fashion approaches (upcycling, ethical styling).

Drawing on her Psychology degree, Mackenzie Walchuk suggested I read the DSM5, looking at what disorders could be helped through each art form, symptoms and definitions. She shared her knowledge of ‘frontal lobe’ development and how establishing one’s core values and attaching oneself to a mission relates. Mollie Pulte kindly introduced me to Chet Bentley (Musician and Sound Healing Practitioner).

Reference List:

Art & Creativity for Healing Inc (2023) Workshop FAQs: Learn About Our Workshops. Available at: https://art4healing.org/faq/ (Accessed: 18 September 2023).

Artis Foundation (No Date) About: Our vision is for a world enriched through the arts. Available at: https://www.artisfoundation.org.uk/about/ (Accessed: 18 September 2023).

GOV.UK (2022) Guidance: Social prescribing: applying All Our Health. Available at: https://www.gov.uk/government/publications/social-prescribing-applying-all-our-health/social-prescribing-applying-all-our-health#:~:text=Recognising%20that%20people’s%20health%20is,control%20of%20their%20own%20health (Accessed: 18 September 2023).

Independent Venue Community (2022) ‘The Music In You’ Comes to Isle Of Wight. Available at: https://independentvenuecommunity.com/2022/07/14/the-music-in-you-comes-to-strings-isle-of-wight/ (Accessed: 18 September 2023).

PoetsIN (2023) Home: A Charity Created For People Struggling With Their Mental Health By Two Poets Who Have Struggled Too. Available at: https://www.poetsin.com/ (Accessed: 18 September 2023).

Self-Esteem Team (2021) Mental Health School Speakers: Award-winning Wellbeing Classes to Help Young People Navigate Their Minds. Available at: https://www.selfesteemteam.org/ (Accessed: 18 September 2023).

Leave a Reply

Your email address will not be published. Required fields are marked *