Week 3 – Customer Profiling, Value & Research

Patchworks Consumer Mood Board Created in Canva

‘Patchworks’ customers are local community-based organizations, consumers are their users:

Table of customer groups and subgroups

• Profitable = Corporate workplaces, private schools, nurseries & care homes

• Charitable/subsidized = Others listed above prioritizing underserved community groups, low socio-economic status and the lonely/isolated

• Perception: Patchworks should be positioned as non-clinical, holistic & accessible to all

Secondary Research:
I have begun compiling reports evidencing the impact of social prescribing, how it was halted by the pandemic and evidence supporting the argument to revisit now due to a renewed understanding of its benefits.

British Red Cross: Fulfilling the promise: how social prescribing can most effectively tackle loneliness (2019)

UK Parliament, House of Commons: Social Prescribing Reports (2020)

– National Academy for Social Prescribing: The Economic Impact of Social Prescribing)

– NHS England: Delivery Plan for Recovering Access to Primary Care (2023)

Furthermore, the Culture, Health & Wellbeing Alliance: Creative Health Quality Framework (2023) was recently published providing a tool for best practise for arts and cultural projects focused on health and wellbeing.

The Creative Health Quality Framework is a ground-breaking tool that clearly articulates what “good” looks like for creative and cultural initiatives that aim to support people’s health and wellbeing” (Culture, Health & Wellbeing Alliance, 2023)

Planned Primary Research:
– Consultation survey for users of community centers measuring interest and demand (quantitative and qualitative)
– Zoom calls with arts therapists – preliminary questions around their practice

Entrepreneurial Value Proposition Statements (EVPS)

Using Kolbs Learning Cycle (1984), Anna Ilishkina and I helped each other to develop these via Zoom. Upon organising, reflecting and preparing (including watching a YouTube video explaining Kolbs’ learning cycle), I discovered I have a ‘converging’ learning style.

Screenshot of YouTube Video ‘Kolb’s Learning Cycle Explained With Example’ by Expert Program Management

Questions, challenges, and reflections:

-Multiple USP’s
-What’s the main USP?
-What’s the single most important factor?
-Difficult to make EVPS concise!

Screenshot of typed FUnique Value Proposition Statements – First and Final Iterations, developed by Chrisostomou and Ilishkina

Reference List:

Culture, H.&.W.A. (2023) Creative Health
Quality Framework. 
Available at: https://www.culturehealthandwellbeing.org.uk/sites/default/files/Creative%20Health%20Quality%20Framework.pdf (Accessed: 25 September 2023).

Eaton, M. (2020) Briefing Paper: Social Prescribing . House of Commons Library, UK Parliament. Available at: https://researchbriefings.files.parliament.uk/documents/CBP-8997/CBP-8997.pdf (Accessed: 25 September 2023).

Expert Program Management (2020) Kolb’s Learning Cycle Explained with Example. Available at: https://www.youtube.com/watch?v=rycjUldMl3k (Accessed: 25 September 2023).

National Academy for Social Prescribing (2022) The Economic Impact of Social Prescribing. Available at: https://socialprescribingacademy.org.uk/media/carfrp2e/evidence-review-economic-impact.pdf (Accessed: 25 September 2023).

NHS England (2023) Delivery Plan for Recovering Access to Primary Care. Available at: https://www.england.nhs.uk/wp-content/uploads/2023/05/PRN00720_ii-Delivery-plan-for-recovering-access-to-primary-care-updated-summary-of-support-offer-for-practices.pdf (Accessed: 25 September 2023).

The British Red Cross Society and Co-operative Group Limited (2019)  Fulfilling the Promise: How Social Prescribing Can Best Treat Loneliness. Available at: https://www.redcross.org.uk/-/media/documents/about-us/research-publications/health-and-social-care/fulfilling-the-promise-social-prescribing-and-loneliness.pdf (Accessed: 25 September 2023).

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