Week 5 – Primary Research Development

Contacts now approached for online interview:

Questions, Concerns, (Solutions)

• Will the ‘cherry-picking’ nature of Patchworks content, informed by their knowledge and practise, sit well with them?
(Explain Patchworks approach – holistic, Logotherapy-focused)

• Will they feel like Patchworks aims to compete with them?
(Explicitly state the opposite, share plans to signpost to art therapists)
(Explain how Patchworks aims to be preventative, delivered in community settings – different consumers)
(Explain how Patchworks will be led by non-clinical facilitators)

1 Information Sheet/Consent Form created for both Arts Therapists and potential future attendees of Patchworks (Members/Users of the Claremont Project):

Survey Creation (Claremont Members):

To avoid ‘middling’ responses, I’ve replaced interval rating scales with ordinal and ordinal Likert Scales, informed by the article “Evidence-Based Survey Design: The Use of a Midpoint on the Likert Scale”, from experts including Katherine Roberts – Senior Instructional Designer at WellMed, UnitedHealth Group, Texas (Chyung et. al, 2017).

Peer Work

Class Breakout Room:

• Mollie Pulte shared that the global health and wellness market size is predicted to reach close to 7 trillion USD by 2025 (Gough, 2023)
• Mollie shared her Investor deck for feedback:
-I suggested using branding to attract audience demographics (e.g. Vox music artist for Gen Z aligning with ‘witch movement’)
-I suggested middle-aged adults as another demographic (‘mid-life crisis’, divorce, children leaving home, lifestyle changes)
• Mollie suggested converting our Instagram accounts from personal – business to access Meta’s marketing insights

Zoom Call Discussion – Mackenzie Walchuk

• Troubleshooting Information and Customer Consent form creation
• Mutual feedback on primary research plans
• Sharing of report writing plans, discussing narrative focus and presentation of data

Suggesting my approach for Mackenzie’s project helped clarify my own plans.

Reference List:

Chyung, S.Y.(., Roberts, K., Swanson, I. and Hankinson, A. (2017) ‘Evidence-Based Survey Design: The Use of a Midpoint on the Likert Scale’, Performance Improvement, 56(10), pp. 15-23. doi: 10.1002/pfi.21727.

Gough, C. (2023) Wellness industry – Statistics & Facts. Available at: https://www.statista.com/topics/1336/wellness-and-spa/ (Accessed: Oct 5, 2023).

Mind (2013) We Still Need to Talk: A report on Access to Talking Therapies. Available at: https://www.mind.org.uk/media-a/4248/we-still-need-to-talk_report.pdf (Accessed: Oct 5, 2023).

NHS Business Services Authority (2023) Prescription Cost Analysis
England 2022/23. Newcastle upon Tyne: Online: Available at: https://nhsbsa-opendata.s3.eu-west-2.amazonaws.com/pca/pca_summary_narrative_2022_23_v001.html (Accessed: Oct 5, 2023).